Window display is a reflection of the art sensibility and instantly catches one’s eye. It not only tosses out for the season’s next promotion, but also gives you a sneek peek of what’s new! Window display to comprehend; is art of displaying store merchandise in the store’s window. Window display is an emerging trend in retail and is evolving from a dull, uninteresting exhibition of products in the store window to a dynamic form of advertising. Retailers have recognized the importance of window display; as it is the first point of contact between the store and the consumer. In India it is an emerging concept, whereas developed countries already use it as a critical tool for marketing.
A window display helps in a decision making process; it makes it easy for the customer to decide whether to enter the store or not. A well done up window display attracts more customers than a television commercial can. A visual merchandiser requires a lot a creativity and good communication kills required to communicate extensively with store managers and owners regarding the image they wish to portray through the store.
One such artistically stalked window is the Hermes “FOX DEN” window in Barcelona (Spain). This Carte Blanche tells us the story of a fox who moved into the window with all his personal objects, showing a bit of his life and personality. The leather fox is living in a human interior composed with furniture’s all made of paper, giving a surrealistic aspect to the entire scene. Each piece of the window display was made by hand. It craft’s everything using paper art the outcome of which are incredible masterpieces. This French window displays only using paper and leather, they’ve created a stunningly intricate fox then filled it with trinkets, crockery and clothes. A few Hermès accessories, such as silk scarves hanging from the chest of drawers are present. Also the brand’s famous bag (berkin)is present in the corner. The window display is absolutely fictional (the fox world), but the more closer you look at it, the more you just want to look!
Hermès takes pride on its heritage of craftsmanship, which makes Zim & Zou’s paper sculptures a natural fit for the brand. The fashion house also worked with the agency last year to create a multi-colored bird made from the offcuts of leather from its workshops. In 2012, Hermès showcased the skills of its creators by offering a behind-the-scenes look at how its iconic bags, silk scarves and jewelry are made. If your ever in Paris; go check what is the fuss all about.